Cookies Policy

Effective date: July 24, 2023

This Cookies Policy has been created to provide you with information about how PIXEL ARTIFICIAL PTY LTD (“Company”, “we”, “us” or “our”) utilize cookies and similar technologies (“Cookies”) on our website, and to emphasize our dedication to protecting your Personal Information.

Upon your initial visit to our website, we inform you about our use of Cookies through a notification banner. By continuing to use the website, you agree to our use of Cookies as outlined in this Cookie Policy. However, you have the option to decide whether to accept Cookies at any time in the future.

Please note that our use of any Personal Information we collect about you is subject to our Privacy Policy.

  1. What are cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. Cookies are stored by your internet browser and are sent back to the website each time you revisit it. This process enables the website to recognize your computer or device, allowing the website provider to track your activity, provide personalized and responsive services, and enhance the overall website experience.

There are two types of cookies: Session Cookies and Persistent Cookies. Session Cookies are used to link your actions during a single browser session. For instance, they may remember the items you added to a shopping basket. Session Cookies expire at the end of your browser session and are not stored on your computer or device. On the other hand, Persistent Cookies are stored on your computer or device between browser sessions. They are utilized when you revisit the website, helping remember your preferences, such as language or font size.

  1. How do we use cookies?

We use cookies for the following purposes:

  1. Essential Cookies: These cookies are necessary for the website to function properly. They enable basic functions such as page navigation, access to secure areas, and ensuring the website loads efficiently.
  2. Analytical and Performance Cookies: These cookies help us analyze website traffic and improve the performance and functionality of our website. They allow us to understand how visitors interact with our site, identify areas for improvement, and measure the effectiveness of our marketing campaigns.
  3. Functionality Cookies: These cookies enhance the functionality and personalization of our website. They remember your preferences and choices, such as language preferences or font size, to provide you with a more customized experience.
  4. Advertising and Targeting Cookies: We may use these cookies to deliver personalized advertisements based on your browsing behavior and interests. They also help us measure the effectiveness of our advertising campaigns and track the performance of advertisements displayed on our website.

We use the Google Analytics Advertising Features for tracking and advertising/marketing purposes as follows:

Remarketing with Google Analytics – we utilize the remarketing feature to reconnect with users who have visited our website but have not taken a specific action.

Google Display Network (GDN) Impression Reporting – we are able to analyze the influence of GDN ads on user behavior, as well as their subsequent engagement and activity on our websites.

Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers – we can collect information about our users via the Google advertising cookie, together with information collected via our Google analytics cookie. We utilize this information to facilitate our reporting and remarketing activities, as mentioned previously.

Google Analytics Demographics and Interest Reporting – we employ this feature to enhance our understanding of the visitors to our website. It enables us to generate a report that provides valuable insights into the demographic aspects of our visitors, including age, gender, and interests. 

  1. First-party and third-party Cookies

The Cookies that are stored on your computer or device consist of “First Party” Cookies. These Cookies are placed by us or by third-party service providers acting on our behalf. If third parties are involved in managing these Cookies, they are only permitted to use them for our specified purposes outlined in this Cookie Policy and not for their own purposes.

Additionally, the Cookies stored on your computer or device may include “Third Party” Cookies. These Cookies are placed by third parties, such as third-party advertisers who display advertisements on our website. For more details on the use of Cookies by these third parties, please refer to their respective website terms and policies.

  1. Cookies management

You have the option to control and manage your cookie preferences through your browser settings. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or notify you when a cookie is being placed on your device. However, please note that disabling cookies may impact our website’s functionality and user experience.

Please note that you can learn more about Cookies management on the following websites: www.allaboutcookies.org.

  1. Contact us

If you have any questions regarding this Cookies Policy, please feel free to reach out to us via email at [email protected] or through our mailing address:

PIXEL ARTIFICIAL PTY LTD

Suite 7, Level 7, 330 Collins Street, Melbourne VIC 3000

  1. Additions and changes

We retain the right to modify this Cookies Policy at any time and will inform you of any changes by posting an updated version on our website. By choosing to continue using our website following the publication of an updated Cookies Policy or after being notified by other means, you indicate your consent to the revised Cookies Policy.

We use cookies. For further details, please read our   Privacy Policy.